We think this better takes into account experiences like infinite scrolling and in-stream video. In one recent change, we stopped limiting the number of AdSense ads that could appear on a page and instead now look at the overall balance of content and ads on a page. “We’re always fine tuning our policies to make sure they reflect the current environment. The move can largely be seen as a response to mobile, on which pages have turned into never-ending streams and a specific ads-per-page policy doesn’t make much sense.Ī Google spokesperson confirmed the update to Marketing Land: Google has removed the policy of limiting AdSense ads to three ads per page.
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